Beaches Resorts announces major expansion
Beaches Resorts has announced a near US$1-billion expansion that will see the construction of three new properties across three Caribbean islands and major development of its award-winning Turks and Caicos resort.
Adam Stewart, executive chairman of Beaches Resorts, unveiled the expansion plans at the company’s Made of Caribbean global launch held in New York City on March 11.
The new Beaches Resorts will be constructed in Barbados, on Exuma in The Bahamas; and Runaway Bay Jamaica.
Stewart also gave a sneak peek of the new Treasure Beach Village scheduled for Beaches Turks and Caicos.
“As a family from the Caribbean we have a deep love for our islands, and it’s incredibly gratifying to draw inspiration from our guests,” Stewart told guests, among them travel industry leaders, media professionals, celebrities, dignitaries, influencers, creatives, as well as music and fashion industry personalities.
“Our growth strategy is rooted in meeting their wants, with the importance of family time being at the core of our brand’s DNA. We know that now, more than ever, families are prioritising connection and seeking enriching, multi-generational vacations. We are committed to not only meeting this demand but going above and beyond to wow them with new product offerings and provide unforgettable shared experiences,” he said.
Beaches Resorts was founded in 1997 with properties in Jamaica and Turks and Caicos as the family-friendly evolution of Sandals Resorts.
Beaches Negril and Beaches Turks and Caicos introduced a premium, all-inclusive experience tailored specifically for families. Since then, Beaches has established itself as the premier vacation for travellers of all ages with signature inclusions such as Caribbean Adventures with Sesame Street, Kids Camps, epic waterparks and its groundbreaking Autism Programme certified by the International Board of Credentialing and Continuing Education Standards.
In late 2025 ground will be broken for Beaches Barbados which will join existing sister properties Sandals Barbados and Sandals Royal Barbados.
The new resort will offer 600 rooms — from king suites and two-queen designs to nearly 3,000-square-foot, four-bedroom suites complete with a private oceanfront balcony.
“Designed in ‘Bajan style,’ a grand and luxurious take on Caribbean Georgian style, the resort’s standout will include a dedicated ‘Main Street’ — a winding resort centre featuring dining and shopping opportunities, as well as high-energy family zones from outdoor performance stages to a modern sports bar and arcade,” Beaches said in a news release.
The company also revealed that the planned Beaches Exuma in The Bahamas will be sited on 500 acres. It will be the brand’s first property in The Bahamas.
The company said it is collaborating with the Bahamian Government to finalise an agreement for the conversion of the resort from Sandals Emerald Bay.
“The transformation into Beaches Exuma will reconfigure the property’s 249 keys into a mix of accommodations, including multi-bedroom villa suites. While the new resort will feature 12 restaurants, a Kids Camp, signature splash park, full-service Red Lane Spa, and the brand’s exclusive partnership with Sesame Street, the destination itself — with its renowned crystalline waters — will be the star attraction,” the company said, adding that guests can enjoy complimentary green fees at the Greg Norman-designed 18-hole Emerald Bay Golf Course.
In Jamaica, Beaches Runaway Bay will feature an estimated 400 expansive one-, two-, three- and four-bedroom suites and villas, designed with extended families in mind.
“Guests can expect dedicated wellness areas and new activities such as skateboarding, bike trails, a climbable tree house and access to Runaway Bay Golf Club and its par-72, 18-hole championship golf course, plus organic farm-to-table dining,” the company said.
The Treasure Beach Village expansion at Beaches Turks and Caicos will take the property to 858 total keys across its soon-to-be six villages.
“Designed for friends and families travelling together, Treasure Beach Village will add 101 keys — all of them suites — including large four-bedroom villas along the beach welcoming up to 10 guests each,” the resort company said, adding that it is “now accepting reservations”.
According to the resort chain, these additions to the Beaches portfolio come on the heels of a recent expansion to the brand’s flagship resort in Jamaica, Beaches Negril, where the new three-storey Firesky Reserve Villas welcome families of up to 10, complete with four bedrooms, along with the Eventide Penthouse Collection which can accommodate up to 18 guests with access to a rooftop terrace.
Rendering of family accommodations at Beaches Exuma, the brand’s first appearance in The Bahamas.
Rendering of family accommodations at Beaches Exuma, the brand’s first appearance in The Bahamas.
Rendering of Beaches Runaway Bay Jamaica.